Current printed expiry dates on food products are inaccurate and conservative estimates, which can’t predict the condition the food is exposed to. This results in 33% of all food being wasted (1.2 billion tons). Of this food 60% is still edible and was disposed of prematurely. Food waste also causes 1.6 billion tons of greenhouse gases, wastage of 40-50% of drinking water and many retailers and consumers to spend excess money on wasted food.
Mimica Touch is a tactile freshness indicator and food expiry label that uses a specifically designed gelatine to accurately mimic the decay rate of food. The gel is exposed to both the same conditions as the food and the off-gases emitted from expiring food, thus giving a real-time indication of the product’s freshness. The gelatine is specifically calibrated to experience and mimic each food product’s decay. Mimica Touch offers many benefits being a low-cost, and very accurate solution. It effectively combats food waste and improves food safety. It is the only tactile food expiration indicator that is biologically active, resulting in unrivalled precision.