Counterfeiting is a crime, involving the manufacturing or distribution of goods under someone else’s name, and without their permission. Counterfeit goods are generally made from cheap and lower quality component that put the health and safety of consumers at risk. According to the International Chamber of Commerce the total value of counterfeit and pirated goods globally is around €1.77 trillion. Each year EU companies lose €83 billion in sales due to counterfeited products. Although counterfeiting has been a problem for decades, there is no solution for it acting at the consumer level.
To offer a solution Cypheme introduces a counterfeit detection system that allows a consumer to determine if a product is an original product using only a cell phone camera. It uses a micro structured varnish that can only be read with a neural network technology developed by Cypheme to authenticate the product. The special varnish can be applied directly on the product, making it harder for counterfeiters to copy.