Puraffinity is a company founded with the long term vision to harness nature’s capacity to make biomaterials to promote human health in alignment with sustainable development goals. A next generation nanomedia that can be tailored to capture and recycle specific micropollutants in contaminated industrial wastewater. Lack of access to clean water is predicted to affect 47% of the world’s population by 2030. Contamination of water supplies by micropollutants such as metal ions, pesticides and pharmaceuticals is a major contributor to this water stress. These pollutants are released by industrial processes in the textile and manufacturing industries. Existing water treatment removes 99.96% of contaminants, but does not remove the 0.04% of micropollutants. Although the remaining contaminants seem small, they are a major problem as they are exceptionally difficult to capture but also highly toxic to humans and animals.

Puraffinity have developed a customisable selective nanocellulose media that has bioengineered a solution to capture and remove all micropollutants including the 0.04% that cannot currently be removed. Customers benefit from a simple, low cost, low energy solution that is low maintenance. It allows removal of all micropollutants resulting in clean water supplies.